Being Brazen: Not Women’s Work

Author Published May 27, 2017
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Interviews

Perseverance and Sincerity are Keys to Success

Author Talia Goldfarb Published May 3, 2017
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Be confident in your expertise, but “faking it ’til you make it” is probably not the best strategy with informed investors or clients. Talia Goldfarb shares some lessons she has learned as owner of Myself Belts.

Tell us about the biggest mistake you made with your business. What did you learn from it?

As an entrepreneur, one must remember that you know your business better than anyone. You are the expert. When I started, I was so excited that a buyer from a large department store wanted to order that I didn’t say anything when they ordered during our slowest month. I was afraid that if I did, we would lose the order. Often in the beginning stages of building a business, you want to sell no matter what and are so grateful when a store or customer wants to buy your product, even if you may know deep down that the timing for that customer may not be perfect or they are ordering something that may not suit their needs. Feeling confident in your expertise is imperative. Saying to a buyer, “you know, I think you should delay your order a month to hit the best selling cycle” may initially seem like a risky thing to do but in the end, the relationship will be a success. It is better to lose a sale than to have an unsuccessful experience with vendor. I have learned this the hard way!

Besides learning from mistakes, we can learn from successful moments as well. Have you ever learned something from a great success?

Success is a result of perseverance. Often when we are in the trenches for a long time, we can feel frustrated and think that we are not making progress. In actuality, business relationships can take a very long time to close and goals can take a long time to accomplish (it often can feel like an eternity!). When great successes occur, it reminds me that patience is essential and that we must keep our eyes on the prize no matter how long it seems to take.

What is one thing you’ve learned that you wish you knew when you got started?

I have learned that entrepreneurship is a roller coaster, with extreme highs and lots of lulls. I don’t think you can understand the emotional ride until you are on it, so I don’t think that it is really something that you can prepare for. The highs keep you going, and belief in yourself and what you are doing propel you forward during the moments you feel you are spinning your wheels. Staying positive and not taking things personally are essential.

In your opinion, what are 3 key elements for starting and running a successful business?

3 key elements for starting and running a successful business are expertise in a needed product or service, an eagerness to learn, and self-awareness. A business, of course, must have a good idea or product at its core. That will lead the way. Beyond that, the entrepreneur must always seek knowledge and expertise from others. Mentors, fellow business owners, books, blogs, etc. provide necessary wisdom in this constantly changing world. If an entrepreneur thinks that they have all of the answers or acts like they do, it is a recipe for failure. Self-awareness is also incredibly important: knowing what you are good at and skills that you need to hire, what causes you to emotionally react and what you are afraid of, what your goals are and what is important to you as your business grows are all important characteristics of a healthy business and entrepreneur.

“An entrepreneur must always seek knowledge and expertise from others. Mentors, fellow business owners, books, blogs, etc. provide necessary wisdom in this constantly changing world.”

What do you wish you would have done differently? And what did you nail from the start?

When Myself Belts began we had an amazing invention. We nailed it. We were solving a problem for parents and children and the way that the Myself Belt belt functions hasn’t changed from the beginning 13 years ago. We have evolved with new styles, buckles, adult belt offerings for those with special needs, etc., but our invention was perfect from the start. Our business organically grew and we grew as entrepreneurs. Without a business background, we had to learn as we went along and we tackled obstacles as they came our way. There really isn’t anything fundamentally that I would change. Mistakes were made, but those were necessary teachable moments.

Let’s talk about advice. What is the best advice you’ve ever received? The worst? What advice would you give to a young woman thinking about starting her own business?

The best advice that I have received is to be sincere. This is important in life and in business and will take you far. Customers can feel sincerity, business partners can feel sincerity. The worst advice is sort of related. I don’t like the expression “fake it ‘til you make it”. I understand its premise and agree with elements of it. You need to get yourself and your product out there. A positive element of this is spending money in places where it matters like building a great website and creating strong marketing materials which perhaps give the impression of being more successful than you actually are. The negative part of this expression is pretending that you actually know all there is to know and I think that this can be dangerous. If you “fake it” with mentors or other business owners, you lose the opportunity to learn. If you are not sincere in your needs, concerns, and insecurities, then you can’t seek necessary knowledge and grow as an entrepreneur.

Of course, we have to ask you about Shark Tank! What was your experience like? You ended up getting an investment. How has that changed your business? Would you recommend applying to Shark Tank to other entrepreneurs?

Shark Tank was a crazy, exhilarating, wild ride. I partnered with Daymond John, who is awesome. At his core he is an entrepreneur, and he sees his role as helping other entrepreneurs to succeed. He and his team have been an amazing support to me and Myself Belts. Shark Tank is not for the faint of heart. It is an exhaustive and emotional process that reaps great rewards for those who maneuver it correctly. It was definitely worth it for me. It breathed new life into my business and gave incredible exposure for my brand. Daymond and his team have taught me so much and I am grateful that I was lucky enough to be a part of his Shark Tank family.

 

Product businesses that require a lot of inventory and many retailers can be difficult. How do you manage all the working parts involved with selling a product (such as quality control, inventory management, shipping) including forecasting demand?

There is a huge learning curve to running a product based business. Managing the working parts is learned over time. I have amazing employees who bring their enthusiasm and expertise to their own areas. We are constantly adjusting our processes to the needs of our customers, as we pride ourselves on our customer service and want to provide the best product and ordering experience to our customers. We are always open to new technology that can aid in shipping, data management, customer service, etc. The world of online retail is constantly changing and businesses have to adjust accordingly.

 

Follow Talia on Twitter, Facebook, and Instagram @myselfbelts and visit their website www.myselfbelts.com

 

Myself Belts are a line of belts with a patented, one-handed belt closure. Myself Belts promote independence and boost self-esteem by allowing children to easily fasten and unfasten their belt on their own. Myself Belts are also extremely helpful for children, teens, and adults with hand dexterity difficulties stemming from physical or cognitive challenges. The only one-handed belt on the market, Myself Belts’ patented closure are a unique solution to a common dressing challenge. Myself Belts were featured on Season 6 of ABC’s Shark Tank, and we partnered with Daymond John.

 

Talia Bahr Goldfarb is the co-owner of Myself Designs, Inc, the company that invented and currently sells Myself Belts. Talia grew up in Providence, RI and graduated from Williams College in 1994, with a major in Psychology, and received a Masters in Social Work from the University of Alabama in 1996. After relocating to St. Louis, she worked as a school social worker and therapist for children in foster care. Motherhood altered her professional path, as it was her son’s sagging pants that led to the invention of Myself Belts.

Women Entrepreneurs: It’s Time to Be Brazen

Author Jennifer Ehlen & Aimee Dunne Published
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We cannot tell you how excited we are to launch the Brazen Membership program to the world. The literal definition of Brazen is “bold and without shame; without apology”. And it is that very bold, unapologetic energy that we hope to instill in growth-seeking women entrepreneurs around the world through our programs and services.

 

The Brazen Membership program includes new, impactful ways to support women entrepreneurs in the St. Louis region and beyond: with Brazen, you can bring business challenges to a small Growth Group of sister CEOs every month.  Or sit at the table with experienced business owners and subject matter experts. Attend pop-up events that speak to your entrepreneurial journey. Access resources in the Brazen Vault.

It is that very bold, unapologetic energy that we hope to instill in growth-seeking women entrepreneurs around the world through our programs and services.

 

We want women entrepreneurs to know that the time for them to bring their dreams to fruition is NOW.

 

It is time to grow our businesses in the manner we want to grow them, and worry less about how history tells us to.

 

It is time to run companies that embrace female-friendly work environments and cultures without compromising our standards for excellence.

 

It is time to LOUDLY acknowledge and celebrate the incredible role that women entrepreneurs of color are playing in the growth of our economy.

 

It is time to speak for all entrepreneurs who identify as women, and all intersections of life that they bring to the table in their brave journeys to bring their dreams to fruition.

 

It is time to set aside our fears of the glass ceiling by creating our own companies where there are #noceilings in the first place.

 

It is time to increase our influence in our society and economy through wealth creation via entrepreneurial success.

 

It is time to do all of this and more. BOLDLY. With NO APOLOGIES.

 

It is time to BE BRAZEN.

 

We hope you will join us.

 

Entrepreneurially yours,

Jenn, Aimee, & the Brazen team

Meet Brazen Member

Meet Brazen Member: Ronke Faleti, Kulumama

Author Ronke Faleti Published
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Welcome to “Meet Brazen Member” an exclusive Brazen series featuring our Brazen Growth Group Members. We are excited to share a little bit of their professional and personal stories with you!

Tell us about Kulumama!

Kulumama is functional fashion for modern moms. We curate multi-use accessories from female artisans around the world that women can enjoy while pregnant, breastfeeding and beyond. Our mission is both local and global.

What do you love most about being the boss?

Being the boss has a lot of responsibility…creating a vision that people can follow is an honor I don’t take lightly.

What small luxury do you treat yourself to?

Kettle corn popcorn in the evenings while catching up on “This is Us” or “Suits”

One skill you’d like to learn this year?

Social Media Prowess

What is your favorite piece of business advice?

JDI (Just do it!)

What is your favorite app/software that helps you with productivity?

Google calendar

What is the inspiration behind your business?

Life as a mother

 

Follow Ronke and Kulumama on Facebook @Kulumama and visit their website www.kulumama.com

Interviews

Lessons on Success: When to Celebrate & When to Work Harder

Author Stephanie Feltus Published
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Stephanie Feltus is an Omaha based entrepreneur helping working moms find work/life balance success while achieving startup success of her own!

Tell us about the biggest mistake you made with your business. What did you learn from it?

More than a specific incident, the biggest mistake I made was not looking outside of myself to others to assist in helping solve a problem. Not admitting that I needed help. Many times there are people who are knowledgeable and experienced in helping you achieve your goal. Leaning on experts and being transparent with your issues gets you where you need to be faster. 

 

In the beginning, I spent hours researching a specific topic. For example: pricing. I researched what my competitors were doing, what was the national average, and how much profit would we make in the long run. I ended up learning the most from asking our current customers if they thought they were getting a good value. Also asking the potential target market what they would pay for our services. 

Besides learning from mistakes, we can learn from successful moments as well. Have you ever learned something from a great success?

My Robyn has been fortunate to have celebrated many successes. For every success, there is a lot of hard work and dedication that has been behind it. The lesson I learned is to always celebrate hitting milestones, no matter how small you believe it is. However, I wouldn’t recommend celebrating a success too long. The next milestone is usually bigger, so you better be having fun along the way. 

 

“The lesson I learned is to always celebrate hitting milestones, no matter how small you believe it is.”

 

One example, was when we hit our month recurring revenue goal.  We were so proud to hit the goal, we strutted into a venture capital company. They were very proud of us as well, however, they asked us to double the number but in half of the time. With dedication and passion, we achieved it. 

What is one thing you’ve learned that you wish you knew when you got started?

There are very few companies which have achieved overnight success. All successful companies have an amazing amount of passion and hard work behind the “idea”. After hearing many successful founders speak, I realize each one of these companies went through a time they wanted to give up due to what seemed like an insurmountable hurdle. You have to have a solid support system to be able to pick you up when you are in pieces. 

 

I remember receiving a call on a Friday night from a good customer who was also a great referral source. She was furious. The Robyn had made a mistake with the water line, flooded the family’s home, and the family was scheduled to have their child’s birthday party at the home the next day. I thought we were done for. Fortunately, we were able to correct the issue and the customer is still with us (and referring others) to date. 

In your opinion, what are 3 key elements for starting and running a successful business?

Persistence, Passion, and Follow through.

What do you wish you would have done differently? And what did you nail from the start?

As I mentioned earlier, advice is good, but there are TONS of people offering advice. I listened and took everyone’s advice in the beginning, but being selective about the advice given is imperative. 

 

I have always lived by the motto, “under promise and over deliver.” It appears as if I go above and beyond, but I just don’t promise things I know I can’t deliver. Or deliver ahead of schedule. 

Let’s talk about advice. What is the best advice you’ve ever received? The worst? What advice would you give to a young woman thinking about starting her own business?

I’m starting with the worst. I like to end on a positive note. The worst advice I ever received was to convert all of my customers to a new business model with the “appearance” of having greater traction to appeal to investors. You should never do something to give the “appearance of.” 

 

The best advice would be to be selective about who you take funding from. You have to remember you will be working with investors for the life of your business. They should be on board with your vision and ready to let you lead.

We know all about St. Louis, and not much about Omaha! Tell us about the startup scene there. What resources are there for women entrepreneurs? Is there easy access to capital? How have you been involved in the startup community and how has the startup community helped you with My Robyn?

Honestly, I feel as if the startup scene in Omaha is very fragmented. It is definitely improving, but could use some collaboration work. The Omaha Startup Collaborative sees the need in partnerships and is strengthening the community. 

 

In Omaha, there are very few, I actually can’t think of any, resources strictly dedicated to helping female entrepreneurs. I fell into the startup community by attending 1 Million Cups in Omaha which was recommended to me by a mom in a Working Mother’s Group that I host. 

Hiring help or an assistant is generally a tech free process. Many people probably just use word of mouth referrals. How are you using technology to change the way women, especially mothers, find (and be matched with!) reliable help?

85% of our new business is from word of mouth referrals. And working mothers are BUSY! They are rarely found “hanging out”. However, we do know they like to decompress on social media sites before going to bed. We also know they are interested in learning more about work life balance. Company sponsored emails or articles have been extremely valuable for My Robyn to educate working women on how to breathe by having help at home.

What are you plans for growing My Robyn? Are other markets in your future? We read in an article about My Robyn that in the beginning your team was personally matching assistants with families. How do you make sure you have a scaleable business model?

We are currently developing an app to help busy parents find and schedule their Robyn quicker and easier. We are launching the website in the north suburbs of Atlanta shortly, so we have a lot to be excited about. And a lot of work ahead of us. 

 

We have now automated quite a bit of our matching process, but understand follow up customer service to continually review our automation is vital. For both the families seeking help and those Robyns looking for work. 

 

Follow Stephanie and My Robyn on Twitter and Facebook @MyRobynAtHome and check out their website www.myrobyn.com.

 

Founder and CEO, Stephanie Feltus, wanted to achieve a better work life balance after having her first child. Each provider had specific skills (child care, housekeeper, launderer), but none of them overlapped. Stephanie developed a successful service based business in 2012, Mommy Assistant. After wanting to help more families at an affordable price, Stephanie developed My Robyn to launch at a national level. 

 

My Robyn’s mission is to help families find affordable, trusted, reliable help around the house. Phone interviews as well as detailed background checks are conducted on every Robyn. Robyns are designed to come in-home weekly, to help lessen the stress of ongoing to-do lists and the unique needs of each family. Robyn helps finds the best person who not only can do the job, but fits well each family.

Being Brazen

Being Brazen with Mary Jo Gorman

Author Mary Jo Gorman Published
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Dr. Mary Jo Gorman knows a thing or two about taking risks, fighting the status quo, and Being Brazen! She shares with us her Brazen ah-ha moment that led her to be an entrepreneur. 

I wanted to be a doctor from a very early age. I’m from a big family so I worked hard to put myself through college and medical school. I was excited to finish residency and get a job taking care of patients. One of my first jobs out of residency was at a hospital in the Intensive Care Unit. I loved the work but I thought that the department could be managed better for the patients and the hospital. I guess some people would have started a committee, but I thought that the best way to make improvements was to start a medical group dedicated to doing a better job. I didn’t realize that I was being an entrepreneur! I just thought I was a doctor solving a problem.

 

I was new to the hospital and was one of the few women on the medical staff. I didn’t realize until we started the process of establishing the new group how political the situation was. There was some rooting for us to fail. But we thought it was a good opportunity for us, the patients and the hospital.

“It was pretty brazen to think that I could challenge the established conservative hierarchy at the hospital and win.”

 

I should note that I picked a fabulous partner to work with from the beginning. Without him as a teammate, we couldn’t have made it. I also hired help in the form of business advisers: attorneys, accountants, and a consultant. You may remember – I went to medical school not business school! I think part of what made it work was my exterior calm in a tough situation. I was exceedingly professional in all my interactions which built credibility as did having a great partner – it’s more likely for several people to succeed than just one.

 

I was at risk of losing my job because I was challenging the status quo. I started working a few other places so that I’d had a contingency plan if things didn’t go well. When I look back, it was pretty brazen (!) to think that I could challenge the established conservative hierarchy at the hospital and win. However, I just had in my mind that my ideas were better for the patient’s care–that was the focus that sustained me.

 

Some advice I would give to other women entrepreneurs is to:

1. Pick good partners. They should have complimentary skills and really be a teammate to you.

2. Have contingency plans to protect your income and livelihood.

3. Hire professional help but don’t confuse them with being your partner.


Follow Mary Jo on Twitter (@maryjogorman) and Instagram (@maryjogorman8950) and Prosper Women Entrepreneurs Startup Accelerator on Twitter (@prosperstl). Visit their website at www.prosperstl.com

 

Dr. Gorman is an innovator and growth strategist who, since 1991, has started four companies. She brings a deep perspective from the different business models she has founded and operated. Her focus is healthcare, where the insights gleaned from her extensive knowledge of the healthcare user and buyer, enable strategies that develop new markets and models. She has led growth, capital assessment, exit strategies and venture capital funding efforts. She serves on public and private boards, participating in audit and compliance committees, using her experience to assist other companies.

 

Prosper Women Entrepreneurs (PWE) was created to advance women-led companies. The Prosper Women Entrepreneurs Startup Accelerator is focused on increasing women entrepreneurs’ access to growth capital and the number of women investing in early stage capital markets.

Meet Brazen Member

Meet Brazen Member: Chrissy Fogerty, Fauxgerty

Author Chrissy Fogerty Published
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Welcome to “Meet Brazen Member” an exclusive Brazen series featuring our Brazen Growth Group Members. We are excited to share a little bit of their professional and personal stories with you!

What is Fauxgerty?

At Fauxgerty, we create cruelty-free garments focused on sustainability through recycled elements and ethical production in Saint Louis and Los Angeles. Our mindful garments have a minimalist, contemporary aesthetic while marrying luxury with ethical fashion.

What is your favorite book?

Miracles at Work by Emily Bennington

What business woman or woman-led business do you admire?

My mom (owner of Savvy Surrounding, an interior design firm) and sister (owner of Kate and Company, wedding design firm) both run successful businesses and I admire their commitment to their brands, family and love of their art.

What superpower do you wish you had?

To teleport – I hate flying! Plus, I want to be able to have by Chloe (in New York City) whenever I want.

What is the inspiration behind your business?

I really wanted to be a positive influencer in whatever path I chose in life. Bringing a mindful mission to fashion allowed me to partake in an industry I love and be proud of my presence in it.

What is your favorite non-work related hobby?

One of my favorite things to do is to cook Italian meals that take all day to prepare.


Follow Chrissy and Fauxgerty on Facebook @FauxgertyApparel, Twitter and Instagram @fauxgerty and visit their website www.fauxgerty.com

Interviews

Disrupting the Establishment

Author Jennifer Rosenblatt Published
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As she turns the music publishing industry upside down, Jennifer Rosenblatt talks to Brazen about changing buyer behavior, growth in accelerators, and overthrowing the establishment.

 

What inspired you to start your business? What pain were you solving? How did you get motivated to take the first step?

My husband and cofounder, Kurt Knecht, is a composer. He has music published with traditional publishers and has had to give up his copyrights in order to do so. Traditional publishers only pay 4-10% royalties to composers. I started by solving the problem of self-published e-commerce for my husband. Then we realized we could solve the same problem for the thousands of composers out there. There is strength in numbers and only by joining together can the artists overthrow the establishment. We were accepted into the NMotion Accelerator program in June 2014 where we learned lean startup methodology. We were able to validate quickly and launched our marketplace 54 days into the accelerator.

What sacrifices have you had to make to become a successful entrepreneur?

Everything depends on your definition of “successful.” For some it is a 2 million dollar capital raise or a company retreat in Aspen. For me, success is building a profitable, sustainable business that does good things for all of its stakeholders. That means sometimes I have to sacrifice personal desires for the well-being of the company. Every decision I make I try to see through the lens of “what gets me to my next customer and next sale.” That could be a capital raise or building out more technology, but I’m not going to do either of those things just for the sake of doing them.

What motivates you and how do you stay motivated?

Solving problems for my customers keeps me motivated. Motivation is always difficult as an entrepreneur because you don’t have a supervisor to tell you, “good job.” Some days you think that nothing you do will ever matter. Other days you are elated by the difference you are making in other people’s lives. Most of your time is spent in between the two poles. For all of that time spent in the middle, you have to believe that the work you are doing is good and right. You have to have interesting problems to solve to keep yourself engaged. You don’t have to be passionate about the problem you are solving, but you have to be passionate about solving it or else you will burn out quickly. Always remember that everything takes longer and costs more than you think.

If you had the chance to start your career over again, what would you do differently?

I would have started in entrepreneurship sooner. Sure I had the lawn mowing business in high school but I went into Corporate America out of college. I had 5 different careers in different industries before starting my own businesses. There wasn’t a ton of entrepreneurial education available at that time unless you went to Harvard Business School. Now entrepreneurial education is readily available to everyone in books, online, through an incubator, or an accelerator. I am fortunate to have peers and mentors that helped me get to where I am now. That is why I am passionate about mentoring others and continuing the ecosystem of sharing entrepreneurial knowledge and experience.

How has your business changed your life? How has it changed the lives of others?

Most people go into business for themselves in search of the freedom versus the money. I am no exception. I would rather be the one to make the rules than to follow them. I can work when I want, from wherever I want, and I don’t have to put up with bad bosses anymore. MusicSpoke has changed the lives of our composers tremendously by giving them greater freedom and income. For example, one composer wrote a multi-movement work for chorus, organ, and orchestra. No traditional publisher would touch it because they would never make back their money from a large print run. We put it up on MusicSpoke and it sold. One score in one sale on one day made him more money than all his traditionally published scores made him all of last year combined. And then it sold 3 more times.

Have you ever been treated differently because you’re a female? How did you deal with that discrimination?

That’s a tough question. I have never had someone say to my face, “You are a women so you can’t…” I have had people (men and women) say things to me that you just can’t imagine someone saying to a man. “You have your own business? Was it a hobby first?” “If you just had triplets yesterday it probably would not be a good time for you to join this program.” “I will invest in you but you have to hire someone else to be CEO.” That being said, I can believe there is a lot more discrimination going on behind the scenes coupled with a lack of opportunity. So I choose to treat it like any other business problem. Is it right or fair? No. But like all other business problems, I have to work to overcome it and make strategic partnerships with like minded individuals for the benefit of all. I also have to be careful not to read into something that is not actually there.

“But like all other business problems, I have to work to overcome it and make strategic partnerships with like minded individuals for the benefit of all.”

MusicSpoke is disrupting traditional music publishing channels. How do you convince potential users and customers to try your new technology based product? Has it been easy to convince them to try a new way of doing things? Is your model the “new normal” for this industry?

We are a dual sided marketplace so we are getting two sets of customers to adopt new behaviors. Kids, don’t try this at home. We built up the supply side of the marketplace first, with composers and scores. After word got around, we didn’t have to go after composers anymore. We receive several requests a week from composers wanting to come on board. Changing buyer behavior is more difficult. When people are used to going to the same place to find their sheet music, be it online or to a brick and mortar, it is hard to break that habit. We focus the majority of our marketing on the buyer side of the marketplace. We want musicians and music educators to know they have options when looking for new music. Our model is becoming the new normal for our industry. We are seeing similar models on smaller scales popping up in regional areas. To date, no one else is focused on this problem full time and internationally.

You have participated in a couple of accelerators. Do you recommend an accelerator to others? What is the biggest benefit you received from your participation?

I do recommend accelerators but not all of them all the time. Some people hop from accelerator to accelerator for the funding and never really advance their business or add value to their cohort. There are different types of accelerators and they should be used at different times. The NMotion Accelerator was more of a seed stage program when we attended. We didn’t have a product or a business. We learned lean startup, validated, and built. The Prosper Women Entrepreneurs Accelerator was for later stage companies. Everything I learned at PWE would not have been helpful to me 2 years prior. I wasn’t far enough along yet. There are also accelerators that apply to specific verticals like FinTech, AgTech, SportsTech, and even MusicTech. So do your homework before you apply to an accelerator. Make sure it is offering the right education you need for the stage of your business. Being able to make connections for you in your industry is a bonus.

Your husband is also an entrepreneur. Tell us a little about that experience! What is the biggest piece of advice you would have for husband/wife entrepreneurs?

Musicians are the originators of the gig economy. Though he did not know it, my husband has been an entrepreneur all his life. However, this is his first foray into the startup world. We were great at being married and parenting together, but we had to learn how to be great business partners. It requires a different kind of communication. It can be tough to make business decisions together when you have a robust history that comes with everything you do. Remember that time you forgot to take out the trash? Remember that time you said you would come to my concert but worked late instead? Yep. All of that. It’s party of the beauty, too. Marriage is an analogy often used to describe cofounders. Cofounders counseling is even a thing now. Why not spend the next 5-7 (10?) years building a business with someone you’ve spent the last 27 years building a life with? Besides, companies including VMware, Eventbrite, and Cisco Systems all have married cofounders. If our parents couldn’t break us up, and our kids couldn’t break us up, this is no sweat.

 

Follow Jennifer and MusicSpoke on Twitter @HearMusicSpoke, Instagram and Facebook @MusicSpoke, and check out their website at www.musicspoke.com

 

Jennifer Rosenblatt – whether in her native Florida, or her current home in the Midwest – has an uncanny ability to become a gravitational point for community, customers, investors, and partners. Her unique ability to make connections and find mutual gains is at the root of her business, MusicSpoke, a marketplace connecting composers and performers. 

 

Now on her second business, Rosenblatt is taking lessons from her first exited company and leveraging those insights to propel MusicSpoke to become the world’s largest marketplace for artist owned sheet music. Rosenblatt is an NMotion Accelerator alumnus, a graduate of the Prosper Women Entrepreneurs Startup Accelerator, and a 2017 Pipeline Entrepreneurs Fellow. She has over 25 years experience in sales, marketing, and management. Jennifer graciously gives her time and lessons learned with other entrepreneurs, students, and learners of all ages.

MusicSpoke is like Etsy for composers. Schools and other institutions spend 1 billion dollars a year on sheet music for concerts. MusicSpoke provides a digital marketplace where music professionals can purchase the sheet music they need directly from the composers they love.

Brazen Immersion: Meet the Fashion Fund Designers

Author Published May 2, 2017
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Brazen Rally

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