Stories of Moving Forward Despite Our Fear

Our first Brazen St. Louis Member event was last night and we think it couldn’t have been more Brazen! We were pumped to see so many women entrepreneurs in attendance to hear from two amazing female entrepreneurs: Laurna Godwin, Owner & President of Vector Communications Corporation and Tricia Zimmer-Ferguson, Owner & President of Kaldi’s Coffee.


Laurna and Tricia both shared a ton of great information to educate and inspire the female entrepreneurs in the room. 


Did you miss the event? Make sure you sign up for membership to get exclusive access to all of our future events as well as other perks like swag, exclusive Vault content, private social groups, and more.


Keep scrolling to check out some event images and tidbits from our speakers. Looking forward to seeing all you Brazen Women at the next one!




On hiring and company culture:

Hire for core values. Culture is most important. I see lots of new companies not take hiring seriously enough. You can teach a skill bu you can’t train for culture.    

-Tricia Zimmer-Ferguson




On managing:

I used to be a micro-manager until I realized that it wasn’t going to work. You have to let go. You can’t build a company that way.    

-Laurna Godwin




On peer groups:

If you think you don’t have time, that’s when you need it the most. I was intimidated at first but it was the best thing I’ve ever done for my business. The perspective of a group is huge.

-Tricia Zimmer-Ferguson



Best Advice:

The best strategy we have at the end of the day is to do things.

-Tricia Zimmer-Ferguson


Always put the company first. Ask yourself, is this good for the company?

-Laurna Godwin



On taking risks:

I have more fear now that ever before as we take more risks to grow. You get more confident and develop risk tolerance over time. You apply what you learn from failure to move forward.

-Tricia Zimmer-Ferguson



On being a woman of color entrepreneur:

Being a women owned firm and a woman of color, I knew we wouldn’t get many chances. Failure wasn’t an option. But if you’re smart and you can think, you can do it.     

-Laurna Godwin


Photo Credit: Jonathan Veith