Meet Brazen Member: Cyndi Demick


Welcome to “Meet Brazen Member” an exclusive Brazen series featuring our Brazen Growth Group Members. We are excited to share a little bit of their professional and personal stories with you!


What is Mamakea?
Mamakea provides in-home assembly of flat-pack (ready to assemble) furniture such as IKEA, Wayfair, Pottery Barn, Target, etc.


One skill you’d like to learn this year?
Cold Calls


What business woman or woman-led business do you admire and why?
Maxine Clark is one because she is local and it has been fun to watch this business from the beginning through growth and to its incredible international position now. It is what we all dream about.


What is your favorite non-work related hobby?
Crafting–needlepoint, wet felting, beading


What is your favorite quote?
“Be who you are…Say what you feel…Those who mind don’t matter…and those who matter don’t mind. Dr. Seuss


How do you relax after a long day? Is there a small luxury you treat yourself to?
My favorite relaxation is a glass of wine and watching a baseball game. I occasionally schedule a massage–for medicinal purposes.


Besides social media and news sites, what website do you check often?


What is the inspiration behind your business?
The big picture inspiration was being laid off for the fourth time in my career and wanting to have more control over my own destiny. When I started to look for ways to go into business for myself and asked myself “what do I enjoy doing?”, it was a joke to say assembling furniture. But as I researched it I found that other metro areas with an IKEA actually did have similar businesses.


What do you love most about being the boss?
Finally getting to implement the good ideas I have always had.


Which of your personal attributes do you think equips you the most to be an entrepreneur and why?
I have strong intuition which helps with running the business and great customer service.


What is the hardest part about being a female entrepreneur and how do you overcome it?
The difficult parts of being an entrepreneur don’t seem related to being female. The only female related issue is knocking on a door to do service and having the customer look behind me to see who else is showing up to use these tools.


What is your favorite piece of business advice?
Don’t under-price yourself. I used to tell other small business people this all of the time, but it is still very difficult to take my own advice.


What is your favorite business / startup book?
The Goal


What service does your company outsource?


What is the most important piece of technology your company uses?
Power Drill


How did you hear about Brazen and why did you decide to sign up as a member?
I was referred to Brazen by a friend who has worked in the entrepreneurial environment in St. Louis. He has been very supportive and has given me good advice, so I trusted him on this.


How has being a Brazen Member impacted or changed your business?
The help in problem-solving is great, but the accountability built into Growth Groups is the most impactful thing for me.


How has your business grown since you joined Brazen?
One of my Growth Group objectives led me to getting some broadcast publicity on “Show Me St. Louis”. This increased my business by 50% or so.


Have you become more bold since becoming a Brazen Member?
Yes. Knowing there are others who are or have been in the same position gives me more confidence that I am not in the wrong place.


What is the #1 benefit you feel you receive as a Brazen member?
Networking and problem solving in a group rather than by myself.


Follow Cyndi and Mamakea on Facebook at @MamakeaInc and check out their website


Cyndi has a B.S. in Mechanical Engineering as well as an MBA. She has spent most of her career in engineering consulting and food manufacturing. She am a single mom and after being laid off for the fourth time in her career, decided it was time to control her own destiny.