So You Think You’re Not Tech?

So you think you’re not “tech?” Think again! Brazen Members has the opportunity to meet and speak with Lisa Nichols of Technology Partners, who debunked some tech myths and demystified some intimidating aspects of technology. 

“Don’t just use technology for technology’s sake. It has to solve a business challenge!”


What are some fears that get in the way of entrepreneurs using technology to help them grow?


1. Entrepreneurs are often controlled by the tyranny of the urgent rather than the tyranny of the important. They feel like they don’t have time to learn it!


2. We often don’t have a lot of margin and are afraid to choose the wrong thing, or even worse, spend time learning the wrong thing.


3. You don’t know what you don’t know!

“Worried you’ll look uninformed? Don’t be afraid to admit what you don’t know… and don’t make it up”



What are some simple ways to start incorporating technology for growth?


-Use more video! This is how many people want to get information, including your customers.


-Find someone who is a SME in the area of technology you need help in, they can often help you find an off the shelf solution to the challenge you’re facing.


-Make sure you know what you want, especially if you’re outsourcing your technology and hiring someone to build something for you. Being able to communicate your priorities will help be efficient with your time and money. What do you need to have in the MVP? What is the bare minimum? Know this and avoid expensive mistakes.


-Knowing your bare minimum will help you get it out to your customers to test – they might want something different or delivered in a different way than you thought – let them tell you!



Other tips from Lisa:


-Know your Net Promoter Score – who are your promoters and who are your detractors, both within your company and among your customers. Know what level of satisfaction you are providing!


-What are some easy tools? The Invisionapp will help you communicate your design vision to developer.


-Open communication, being available, and coachability (what you envision might not be the best approach) make for a successful partnership with a technology company.